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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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New Belgium Brewing

New Belgium Brewing

Q Hello all, For our discussion topic on Chapter 10, please respond to the following discussion question: From a social responsibility standpoint, should companies/organizations engage more in strategic philanthropy or cause-related marketing? Which approach to social responsibility do you think creates the most value for a company's/organization's stakeholders and why? As always, feel free to discuss among your team but please respond to this post individually.

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Strategic philanthropy refers to an approach wherein a business organization combines its marketing goals with its desire to increase the well-being of humanity. For this reason, it plays a significant role in connecting a company with a non-profit organization or causes wherein the company is acquiring parallel benefits through helping and working for the common good of the community. In line with social responsibility, it is undeniable that a company should engage and practice strategic philanthropy since it does not only benefits the company but also the community and the employees.